create a brand naming for a natural drinking straws company
- Estado: Closed
- Premio: $62
- Propuestas recibidas: 298
Resumen del concurso
Need a brand name for a drinking straws company.
Main market USA.
Requirements:
1) domain name with .com availability
2) IG/social media name availability
3) Potential to trade mark the word / phrase (just a online check with existing companies/competitors)
Straws are made of plants, like wheat and reed and bamboo.
Straw is a are basically a stem of a post harvested wheat or reed plant, that has been cut, washed and sterilized - no additives or chemicals added. Straws are durable and don't get soggy. They can be composted and are biodegradable.
So it is a natural harmless product that can be used as alternative to plastic straws and also soggy paper straws (not sustainable as they are mostly made of trees).
competitors:
https://www.haystraws.com
https://strawbystraw.com
https://eightysixstraws.com
https://www.aardvarkstraws.com
https://www.littlegreenpanda.com
https://yesstraws.com
https://swheatiestraws.com
https://swheatstraws.com
Target audience mostly 20-35 y.o.
Also teenagers and people up to 50-60 y.o. who cares about their kids and environment.
Industries:
target customers (wholesale): managers, owners and directors for bars, restaurants and cafes.
Additionally in smaller packages the product can be sold at grocery stores, eco-friendly shops, museums and gift shops.
Brand name must be modern and incorporate following common characteristics:
Meaningful: It communicates the brand essence, conjures an image, and cultivates a positive emotional connection.
Distinctive: It is unique, catchy memorable, and stands out from your competitors.
Accessible: People can easily interpret it, say it, spell it, or Google it. (Even if you have an unusual or bizarre name, it must be understandable.)
Protectable: You can trademark it, get the domain, and “own” it, both legally and in the general consciousness.
Future-proof: It can grow with the company and maintain relevance—and be adapted for different products and brand extensions.
Visual: ease to translate/communicate it through design, including icons, logos, colors, etc.
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