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High-end Brand Identity for Arete Real Estate LLC

Estado: Open
Premio: $225
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Resumen del concurso

Logo & Brand Identity Designer – ARETE REAL ESTATE LLC

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# **OVERVIEW**

We are hiring a designer to create a **timeless, high-end brand identity** for ARETE REAL ESTATE LLC.

This is **not a typical real estate brand**.
We are building something rooted in:

* Discipline
* Excellence:
* Precision
* Long-term legacy
* High Standards:30

The final product should feel closer to:

* Private equity
* Luxury architecture
* Roman/classical influence

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# **SCOPE**

You will design:

### 1. Primary Logo (Wordmark)

* “ARETE” as the focal point
* “REAL ESTATE LLC” as secondary
* High-end serif typography (Trajan-style direction)
* Clean, balanced, minimal

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### 2. Icon Mark

* Standalone symbol (no text)
* Geometric, structured, minimal
* Should feel like a **stamp or insignia**, not an illustration

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### 3. Logo Variations

* Horizontal and stacked
* Dark and light versions
* Monochrome versions

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### 4. Basic Brand Kit

* Typography pairing
* Color usage
* Spacing guidelines

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# **COLOR PALETTE (MANDATORY)**

* #161616 (Primary Black)
* #2C2C2C (Charcoal)
* #F4F1EC (Warm Off-White)
* #BFA37A (Muted Gold)
* #8C7355 (Deep Bronze)
* #8A8A8A (Stone Gray)

No bright gold. No gradients.

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# **STYLE REQUIREMENTS**

The brand must feel:

* Timeless
* Controlled
* Minimal
* Strong
* Architecturally precise

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# **DO NOT SUBMIT**

Any designs that include:

* Houses
* Rooflines
* Buildings
* Hammers/tools
* Script fonts
* Trendy or decorative styles

These will be rejected.

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# **WHAT WE’RE LOOKING FOR**

* Strong typography skills (critical)
* Experience with minimal / luxury brands
* Attention to spacing, proportion, and detail
* Ability to design with restraint

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# **DELIVERABLES**

* Vector files (AI, EPS, SVG)
* PNG files (transparent + background)
* Logo variations
* Icon mark
* Basic brand guidelines (PDF)

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# **FINAL NOTE**

We are not looking for something “creative.”

We are building something **enduring**.

If your work reflects high standards, discipline, precision, and restraint, apply.