Marketing audit - business report format

Completado Publicado hace 7 años Pagado a la entrega
Completado Pagado a la entrega

Choose one company and one market to produce a marketing audit from:

"National Kidney foundation" and "Singapore Red Cross Society"

The structure of the report is as follows:

Executive summary

Contents Page

Introduction to the audit

Company/brand background

Macro analysis (e.g. pest/pestle)

Micro analysis (e.g. internal analysis)

Competitive analysis using strategic groups, perceptual mappings and reviewing the company/brand's two closest competitors (DO NOT use Porter's 5 forces)

SWOT

Conclude with the strategic priorities for the coming year, based on your analysis of the current situation

Reference (use proper reference style)

DO NOT explain theories and models that you are using for the audit. The report should focus on the application of the models and constructs.

Word count: 3000

Análisis de negocios Mercados financieros Búsqueda financiera Metatrader Redacción de investigaciones

Nº del proyecto: #12118475

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