Product and Service Design
Design a service to support travelers in a Central Train Station
1. Increase the information provided to travelers
2. Optimize the time travelers use at the train station
3. Give travelers the possibility to use the train station as part of a daily routine – e.g. shopping
Tasks
• A persona and its use of the services and facilities of the train station
• The service and facilities that contribute to value creation during the experience of the train station (the value constellation)
• A scenario of service use, that describes the sequence of event before, during and after the use of the train station
• The service Architecture (the group can choose whether the representation of the architecture is Diachronic or Synchronic)
• The service blueprint, highlighting the sequence of event, the touchpoints and the stakeholders involved in the delivery of the service
Documentation
5 pages including the graphic description of the project, the process and a critical reflection upon the tools chosen in the various phases. Each page may relate to one of the phases mentioned above.