DIGITAL MARKETING PLAN

you will take a role of online marketing consultant creating a Digital Marketing Plan for your client. The Plan should follow the format provided (Digital Marketing Plan Template). For your orientation and more ideas, find samples of Internet / web site / online marketing plans on the Internet. You are expected to work with a real client – you need to find any real company in the world with a website that has a number of issues (e.g. low rank on search engines, low visibility on social media, poor graphic design, limited content on the site, poor promotion, etc.). You will approach the management a company and offer to work with them. Follow instructions provided for more direction on how to work with a real client. Your paper will be word-processed in report format. Your paper will be approximately 20 pages in length, single spaced. Tips for selecting your client / Explaining the Benefits of the Project to the Client LOOKING FOR IDEAS FOR THE CLIENT? Here is a list of questions that you may want to ask yourself in order to make the right decision. Make sure your answer is YES to most of the questions from the list below: a) Is the potential client really interested in your web marketing project? Does he / she have a real need for web marketing? Would he / she be even prepared to pay real money for the online marketing plan? b) Would the client be interested in advertising on Google (Google AdWords)? c) Does the client have a room for improvement in site’s visibility on search engines (SEO)? d) Does the client have a room for improvement in connecting with customers through social media? e) Is it an established business (at least 3 year old) with at least five to ten employees? When thinking of possible ideas for your project, use your own personal connections or just search the Internet. One way to find your client can be to use Industry Canada directory: [login to view URL] ============================================================ EXPLAINING THE BENEFITS OF THE PROJECT TO THE CLIENT Once you narrow down your list of possible clients to a couple of choices, contact your prospective client(s) by phone or e-mail AND in person whenever possible. Explain the benefits of the project to the client. Remember that the key deliverable for this project is a twenty page PLAN ("Digital Marketing Plan"). That said, the purpose of the Plan is to help your client understand the current problems with his/her e-marketing strategy and the website, and to get a clear idea how to overcome those problems and become successful online. Note, however, that you should not promise to IMPLEMENT the plan. In other words, you will be telling the client what to do, but in this assignment you will NOT do the actual website development or actual website promotion. Again, the plan will be very beneficial for the client as he/she will receive very clear direction and instructions as to what to do to provide a better content on the site, to optimize the website for search engines, to connect better with clients through social media, to successfully advertise on Google, etc. The execution of the plan will be done later by the client's employees or by his/her web agency.