Writer/Conference Producer

Training course outlines, stories, copywriting and speaker faculty in AI & Machine Learning, FinTech & Digital Banks, Digital Transformation, Blockchain, Financial Modelling & Business Intelligence, Crypto, Company Valuation etc. BIGGEST CHALLENGES AND PAIN POINTS Every successful business begins with a LAUNCH Hope is not a strategy Go For The Win ("FTW") Launches create ECHOES Launches give you... a) MONEY (sales) and b) MOMENTUM / ENERGY (validation) to GROW You're either Growing or Dying Sales $$ is the OUTER-GAME Momentum is the INNER-GAME Stories (pull people in like magnets), Sequencies, Mental Triggers Mental Triggers For sheep Authority. (white Doctor’s coat) Community (manicured lawns in middle-class neighbourhoods - people conform to standards) Anticipation (suspense leading up to big birthdays; big finals) Reciprocity (give back, sharing) Social Proof (reviews, queues) Scarcity (last supper, 1 spot left) Parachute (= margin of safety so you can screw up & still succeed ) STORIES Positioning as an expert/authority/leader Launch turns your marketing into a VISIBLE EVENT Connection, Authenticity, Connection + Offer MAKE IT A “CRUSHING” OFFER Not a meek one! Be brave, be bold This is.... Created by Connection & Conversation Sell them what they WANT (their dreams) - but sneak in what they NEED! Eg: Relationships - pick up lines vs Be a better human being Create RAVING FANS (WOM) by delivering value and experience Surprise them with WOWS occasionally, but deliver on your core promise ALWAYS (Surprise & Delight) That's called RELIABILITY Raving fans create WORD OF MOUTH, Repeat Sales and lower acquisition costs Deliver Real value with SSL (Problem- Solution Path via REAL MEMORABLE STORIES) This creates “echos” Trust and Connection & positive vibe - LIKES, SHARES, COMMENTS FB ads - ignore the grumpy comments because they are being spammed in newsfeeds How to tell your story... How to sell your PRODUCT THINK: How am I going to show the TRANSFORMATION for my CUSTOMER’s journey .... From where they are to where they WANT TO GO/BE/DREAM a) Give them the promise or feeling of extreme pleasure soon AND... b) Take away their pain It's not the STUFF in the package - it's HOW you help them achieve their DREAMS How you'll change their lives How to remove the risks and obstacles that have stopped them BIG DREAMS relate to FREEDOM Income Lifestyle Impact Money gives you FREEDOM Time Place Who to work or spend time with Ultimately - how to make an IMPACT - Find their true purpose Support the causes and values you believe in Remember... AT DIFFERENT STAGES of your life This will be different .. And leave a LEGACY All learning happens OUTSIDE your comfort zone Outer-Game (Tactics) vs Inner Game (Will it Work for me? - They Must Take DIRECT Action or they’ll never find out) Get rid of the mental trash talk (MTT) - Remember: voices of doubt never stop even after success Get your best work out there Doing this makes you see the world differently Start seeing things you didn't before Open your eyes - tell the story of your future Touch hearts THE HERO'S JOURNEY OF YOUR CUSTOMER You have these people you are serving You get to take them on a journey To a better, brighter self More fulfilled, able to achieve their dreams and freedom Eg: Become better parents, spouses, tennis players, etc etc - whatever SKILL you are helping them achive that will enable them to achieve their dreams To allow them what it feels like to make a deeper impact When they become PAYING CLIENTS you get to go deeper In more detail Make more impact Unless you have an Offer, you're not in business (even if you're a major Influencer or well-liked) Social Media has made EVERYONE into a Publisher Learn from Real Examples Customer Success Stories and Journeys Proven formula which as worked for clients from 209 countries and over 88 industries Methodology of Champions - Students have done over $1billion in sales so far Crashes and Failures - what went wrong and why? What works?