Hello there,
My name is Laricea and despite being new to Freelancer, I am an experienced marketer and strategist with 12 years+ expertise in crafting integrated brand strategies for some of the biggest brands in the world.
I believe I'd be perfect for your project given my extensive knowledge in creating award winning brand strategies that have helped many companies accelerate sales and boost brand presence. I've been working with a really large variety of companies, from Top 100 Google, Microsoft, BMW, BA, etc to small start ups such as Hotel Chocolat, Bloom & Wild, Cult Beauty and more. I consider myself to be the perfect storyteller, capable of creating media strategies that leverage insights and deploy best in class advertising technologies.
I have been immersed in quite a few challenges from launching big brands in new markets, to growing awareness and getting new customers in as soon as possible in the most effective way, therefore I like to think that I'd stand out and make a difference to this project. From understanding the market, competitors, audiences, company's business metrics, USPs, to crafting the brand story, its purpose (by the way I wrote a book on this topic, if you're interested in checking it out - "A brand's purpose...Less Unicorn, More Zebra?") to bringing it to life through the value proposition in a very timely manner, I have got all the experience required.
I would love to help on this project , hope you'd like to meet me too.
Thanks,
Laricea