Media Planning & Buying Private Tutoring

Project Title Looking for Expert Media Planner to Train Me (Beginner to Advanced – Real Campaign-Based Learning) ________________________________________ Project Description I am looking for an experienced Media Planning & Buying expert who can teach me end-to-end media planning through a structured and practical approach. The goal is not just theory, but hands-on learning across multiple platforms and real-world scenarios, covering everything from beginner to advanced level. I come from a paid media background, so I have basic familiarity, but I want to become highly skilled in strategic media planning and execution across channels. ________________________________________ Learning Objectives The training should cover: 1. Fundamentals of Media Planning • What is media planning and buying • Understanding target audience & segmentation • Marketing funnel (TOF, MOF, BOF strategies) • Budget allocation basics ________________________________________ 2. Platform-wise Media Planning • Meta Ads (Facebook & Instagram) • Google Ads (Search, Display, YouTube) • Programmatic Advertising basics • LinkedIn Ads (B2B focus) • Native Ads (Taboola/Outbrain) ________________________________________ 3. Strategy Building (Core Focus) • How to build a full media plan from scratch • Budget distribution across channels • Channel selection based on business goals • Seasonal & campaign-based planning • Competitor analysis ________________________________________ 4. Advanced Media Planning • Attribution models (last click, data-driven, etc.) • Media mix modeling basics • Scaling strategies • Performance forecasting • A/B testing frameworks • CAC, ROAS optimization ________________________________________ 5. Real Case Studies & Practical Learning • Work on real or simulated campaigns • Create media plans for different industries (e.g., eCommerce, Lead Gen, SaaS) • Review and optimize campaigns • Reporting and insights generation ________________________________________ 6. Tools & Reporting • Excel / Google Sheets for media planning • Media planning templates • Analytics tools (Google Analytics, etc.) • Dashboard basics (optional: Power BI / Looker Studio) ________________________________________ Training Format • 1:1 live sessions (Zoom/Google Meet) • Duration: 2–4 weeks (flexible based on trainer) • Sessions: 1–2 hours per session • Include assignments + feedback ________________________________________ Requirements for Freelancer • Proven experience in media planning & buying (agency or brand side) • Experience managing large budgets preferred • Ability to explain concepts clearly with examples • Must provide structured learning plan + real case studies ________________________________________ Additional Notes • Please share your experience, case studies, and teaching approach • Bonus if you can share templates, frameworks, or industry best practices ________________________________________ Expected Outcome By the end of this training, I should be able to: • Independently create full media plans • Allocate budgets strategically • Optimize campaigns across platforms • Think like a media strategist, not just an executor

ID del proyecto: 40330781