CRAFT Project

CONCEPT: I would like to capture our #craftyourhigh Campaign with this video. My idea is to have 6+ different customer profiles (ie: business person, athlete, trendy/fashionista, health conscious, 420 Pro, discreet cannabis user) and show them incorporating Craft products into their own lifestyle via “over-head” shot (see first 14 seconds of this video for an example: [login to view URL] ). So, the business person would have a laptop/coffee/phone/business mag/etc along with a Craft product laid out, and we would cut to show their hands grabbing a Craft box/starting to open a product. Then the video would cut to super close up pretty shots of the product being used in various forms depending on the customer profile. (ie: the discreet smoker may be using a vape pen, the 420 pro will be using live resin in a big funky rig, the health conscious person may be keeping it simple with a joint, the fashionista will have really cool smoking accessories, etc).