Presentation of internet marketing (pros/cons/graphs)

Dear Freelancers I have the following website (check attached txt) which is a news portal and local business catalog running recenlty webradio and webtv services. I have planned a presentation about the end of the month so i will talk to some few (around 50 persons) using a projector in a conference room. The main concept is to PROMOTE THE BENEFITS of WHY A LOCAL SHOP or SERVICE COMPANY should ADVERTISE to the business catalog. I am looking for someone to find for me - benefits of why a company should advertise to business catalogs - pros or cons of online advertisement - some charts or links that i will use for the presentation - general statistics or data I dont want the exact talking! Just give me ideas and the ORDER of presenting that stuff. For example 1. Welcome 2. The internet in our life 3. Ways of advertising 4. Why should i advertise my shop 5. Why should i advertise my site 6. Ways of internet marketing thats the idea I dont need powerpoint, or anything. Of course i present them in powerpoint but you dont need to design anything in powerpoint just to lower the budget. Even notepad and JPGs and URLS is ok The basic idea is to PROMOTE IN SOME DECENT AND NORMAL WAY MY RATES OF ADVERTISING TO THE SITE, GIVE THEM AN IDEA THAT THIS IS GOOD :-) OFFER THEM MAYBE SOME OF THEM TO MAKE THEM AN ESHOP (if they dont have) IN GENERAL TO CONVIECE THEM ABOUT THE TASK TITLE I DESCRIBED ABOVE. I hope i am clear I dont want fancy things, i repeat dont expect too much professionalism by them since the audience does not have much experience. Just simple stuff so they can understand. Some tips for you that i can provide during the presentation that i can handle : - Google Analytics - Google Adwords - Facebook Ads - Can design eshop - Can design cms site - Can make newsletters and bulk email - Can make videos for the webtv spots - Can make audios for the webradio spots