A passionate Digital Advertising professional with experience in Real Estate, E-commerce- Hotels & Flights, Automobile and IT/ITES, sectors. My work involved:
➢ Digital Strategy- Planning and Execution at both at local and WW level
➢ Media Planning: Planning ROI focused and brand building campaigns
➢ Social Media Strategy for brand engagement; and amplification of offline activities
➢ End to end lead management
➢ Website Conceptualization and Management- landing pages, Content metrics, UI & UX
➢ Understanding of Google Adwords, Y! Bing, SEO and Affiliate Marketing
➢ Budgeting and Optimizing campaigns on Meta Search Engines
➢ Online Reputation Management; supporting CRM
➢ Retention Marketing through Referral Programs
➢ Affiliate Program
Analytics & BI Tools: Google Analytics, AT Internet, Tableau, comScore, Similar Web & Google Webmaster
Mktg. Tools: Adwords, FB Ads, MailChimp, Mandrill, Open X (ad serving), Twitter Ads, RT & Programmatic
Mobile Analytics: AppsFlyer, Localytics and MoEngage
Analytics Migration: From Google Analytics to Google Analytics Premium
Have keen interest in Social Media | 1.6k+ Followers on twitter, 42k+ Profile views on Google+, 11k+ views on Slideshare. Also active on Swarm/foursquare, Instagram, Pinterest, Quora and StumbleUpon