Marketing SPSS Project analysis (Report/SPSS file/ PPT)

Data Entry into SPSS, Analysis, and Marketing recommendations Based on the results of the research ( survey data provided), make recommendations for marketing action. Analysis of the data using application concepts /SPSS analytical tools. You need to interpret your output and explain to the reader why you are using the different analytical tools? In doing so , you need to show me your understanding of the different analytical tools available to you from SPSS and how they can be used to investigate research problems. Your analysis/output must include the following tables and interpretations (1) Descriptive statistics analysis (frequency, measures of central tendency, etc ) (2) Anova (3) Correlation/cross tabs (4) MultipleRegression You should save your analysis in a file- because you will need to turn it in You will also write your recommendations for marketing actions based on analysis. What does your data say? What story does the data tell? This should be supported by the data you find from your analysis. Your summary of findings need to produce the below a) Profiling of who are current target consumer base by :demographics psychographics purchasing/consumption habits b) Reasons for product Use or non use- depending on your research question c) What actions should they company take based on your findings? d) What issues are important and what others are less important? e) What trends have you seen if any? f) What are opportunities for further research? All steps will be turned to the professor for grading at the end of the term according to the below format in a word document. I. Secondary Research/background II. Business objective III. Research objective IV. Information areas V. Target respondents VI. Research design  VII. Description of Analytical tools used VIII. SPSS Output table with your interpretations IX. Summary of Findings (steps a-f) X. Marketing Recommendations XI. Appendix The Appendix will include: survey sample questions, list of variables names and description, as well as other data tables, graphs, charts you wish to include which are not included in the body of the document. The total length of the report is to be no more than 30 pages, with sections covering all steps (I- XI) in a word document and an appendices with no more than 5 pages.