Hello! I have read through your brief and I understand that you need a marketing strategy to target your existing core customers who have been categorized as follows: Hobby diy fixer-uppers; Sellers of projects that are not finished (car/bike/ restorations that the seller cannot finish or has lost interest in) can also incorporate furniture and other projects; Audience segments interested in upcycling, refurbishment, decoupage etc. These category of customer browse around eBay, Gumtree, Etsy, Facebook and other localised forums/classified advert sites.
The marketing strategy should address the following concerns: - Which channels to go after (think Traction by Gabriel Wynberg); What type of ads and what networks we should use; Blog Posts/articles - what should they cover, length etc; SEO backlinks - the types of sites we could approach for links; Costs to achieve traction in the above channels and opportunities.
I am a business development practitioner with several years of practise, with an MBA and a big fan of social media marketing for strategic marketing. Your project, if awarded to me will be professionally delivered using business development, social media management and internet marketing skills set and experience.