Director of Communications
N/A
Pagado a la entrega
<strong>JOB SCOPE SUMMARY</strong><br /><br />The Director of Communications will have the primary responsibility of designing and executing the hotels communication strategy to guarantee the brand positioning and the continuous visibility of W Barcelona and its outlets in national and international media according to the hotels business objectives. Next to the local implementation of press events in collaboration with the brand and operational teams, the position is accountable for the handling and liaison of press relations and influencers, creating local PR stories and managing the local PR agency. A strong knowledge of PR and its key media contacts, new trends within music, fashion and design and creative thinking are crucial for this position.<br /><br /><strong>Responsibilities:</strong><ul><li>Develop full-year communications strategy to support the hotel’s overall business objectives, strengthen its positioning and drive sales of its core business, B&F outlets and Bliss Spa.</li><li>Work with Area / EAME and Global PR professionals to develop press-worthy content for the national and key feeder markets. Ensure all content is on brand and aligned with the Divisional communications plan.</li><li>Proactively source innovative PR opportunities and collaborations to promote the hotel’s news and senior/brand spokespersons via high-profile media interviews.</li><li>Define core messages of the hotel and its outlets, develop press materials and brief spokespersons in preparation for media interviews.</li><li>Work on a daily basis with local and international PR agencies, creating and facilitating the hotels press materials</li><li>Maintain and strengthen the relationships with top-tier travel / trade, consumer lifestyle and local influencers, securing their attendance to the hotels events.</li><li>Represent the hotel as media spokesperson.</li><li>Act as main contact for crisis communications.</li><li>Assist the Director of Marketing in the development of the yearly marketing plan and its budget preparation.</li><li>Support the Director of Marketing in the coordination, promotion and execution of W Happenings and events. Work with 3rd party partners to explore events/happenings and promotion.</li><li>Work closely with the W Insider and Operations Teams to ensure handling of any high profile media trips, VIP outreach and management.</li><li>Coordinate the development of W Insider’s media exposure and content.</li><li>Supervises all photo shoots and filming on property and communicate consistently with W Brand and Divisional PR networks.</li><li>Provide weekly press results and bi-monthly evaluation of media exposure and public relation activities in collaboration with press office, including performance of campaigns along with return on investment statistics.</li><li>Leverage best practices in marketing, promotions, marketing operations and reporting within Starwood’s global field marketing community and W brand marketing</li></ul><strong>SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES</strong><br /><br />The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:<ul><li>Marketing and/or PR experience (2 - 3 years preferable)</li><li>Leadership skills and project management.</li><li>Experience managing external agencies (e.g. press, media, creative)</li><li>Skilled in innovative copywriting and editing.</li><li>Ability to work independently and under pressure and exert lateral leadership.</li><li>Outstanding communication skills, both verbal and written.</li><li>Event management experience is an advantage.</li><li>Knowledge of local & international market, current trends in Music, Fashion, Design, Entertainment and Travel.</li><li>Knowledge of social media tools (Facebook, Twitter, Instagram and emerging channels)</li><li>Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of Microsoft Word, Excel, and PowerPoint.</li></ul><strong>QUALIFICATION STANDARDS</strong><ul><li>BS required, preferably in Communications, Marketing, Advertising, Journalism and/or Business.</li><li>Candidates must be fluent in both Catalan Language and English or in Spanish and English. Fluency in this three languages (Spanish, Catalan and English) is an advantage. Any additional European Language (preferably German or French) will be valued.</li><li>Two to three years in public relations/ advertising/ marketing industries</li><li>EU Work permit is a must</li></ul>
Nº del proyecto: #12447564
