Hello my name is Christopher Guzman, Im from Mexico, but I have a lot of experience in digital marketing and working with international brands.
I propose first to make audit the website for SEO and SEM strategies, for better keyword understanding and better panorama of the competence.
Also for start the engagement with potential clients, use Facebook and twitter.
Also check the user interface, and mesure how many time will take a new customer from the visit, to buy ( if is an eccomerce or similar).
This are some of the ideas for this, but will be more awesome if I have more information.
Greetings