To whom it may concern,
I have worked in digital marketing for more than 6 years, both client side and advertising/agency. I have worked across some of the biggest names in gambling, tourism, finance, banking, insurance, retail and hospitality.
These brands include; H&M, TAB, Sky Racing, Rockstar Games, Heritage Bank, RACQ (Insurance), Tourism Australia, Bra’s N Things, Hard Rock Café, McDonald’s, Hyundai, and Flight Centre.
My paid/digital experience includes;
- PPC - Google Adwords, Bing Ads, Kenshoo & Search Ads 360
- Facebook ads - Facebook Business Manager
- Instagram Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads
- Affiliate Marketing
- Double Click Campaign Manager, Display and programmatic advertising
- Snapchat Advertising
- Google Analytics, Google My Business and Google Tag Manager, YouTube Advertising
- Meta search - Google Hotel Ads, TripAdvisor, Skyscanner, Trivago, Kayak & Hotelscombined
- Dropshipping Oberlo & Shopify
I also have experience across the following;
- Strategic planning, budget management and operational implementation of online marketing
activities
- Data driven analysis, with a strong focus on quantitative analysis and analytics:
- Dashboards, attribution, reporting & Insights to drive actionable decisions to grow the business.
Roles over the last 6 years include:
- Performance Marketing Manager, Performance Director and Performance Manager
Regards,
Ellie F.