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$50 USD / hora
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Se unió el febrero 24, 2016
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Tanya K.

@TanyaKorteling

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$50 USD / hora
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Data, Marketing and SEO Professional

I’m a remote freelance Data, Marketing and SEO Professional with an MSc in Knowledge Discovery and Data Mining and a Professional Diploma in Marketing. I'm currently available to take on new projects! I have extensive data, marketing (on and offline), and SEO skills and knowledge, which I use to add value to and optimise websites, direct marketing campaigns and social media marketing strategy. I have hands-on experience of data selections for marketing, service and engagement campaigns; CRM, database interrogation, analysis and insight. I also possess project and people management skills including mentoring and training. I’m a proactive team player who also possesses the ability to undertake tasks at an individual level. I perform to a high standard under pressure and thrive on challenges. I am also the Founder, Web Designer, Developer and Travel Writer/ Blogger for [login to view URL].

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Experiencia

Digital Marketing Strategist

About Asia Travel
nov 2016 - Presente
Spearheading the Digital Marketing Strategy and supporting the Marketing and Sales teams to generate leads and increase engagement. This role includes the following: ● Website auditing, including options and recommendations ● Competitor analysis ● Brand strategy ● SEO auditing and optimisation ● Keyword research and optimisation ● Project management ● Marketing strategy including social media and email marketing ● Data analysis and insight ● Data driven marketing and campaign optimisation

Data Planning Manager

Johnston Press Publishing
nov 2014 - sept 2016 (1 año, 10 meses)
●Planned and implemented CRM campaigns ●Supported the build, management and delivery of data selection campaigns using IBM Enterprise Marketing Management (EMM)/ Unica and IBM Silverpop ●Analysed campaign and customer performance using Apteco Faststats, Microsoft Excel, IBM Coremetrics ●Translated analysis into non-technical reports and presentations that offered insights and recommendations for future activity, including targeting and test and learn

Data/ Campaign Planning Manager

Aviva
jul 2013 - nov 2014 (1 año, 4 meses)
●Worked collaboratively with data analysts and Marketing to provide data-centric strategic support ●Interpreted analysis and insight to provide the business with answers to the question “so what?” ●Presented ideas, options, recommendations and proposals back to the business with clarity ●Provided regular campaign performance reviews to Marketing ●Ensured all tests recommended were robust and significant

Educación

MSc Knowledge Discovery and Data Mining

University of East Anglia, United Kingdom 2012 - 2013
(1 año)

Calificaciones

Intermediate Spanish Level 2 Double Award in Practical Languages Spanish

ABC
2016
Level 2 Double Award in Practical Languages Spanish

Teaching English as a Foreign Language

i-to-i
2016
180 hours

Chartered Marketer Status

Chartered Institute of Marketing
2011
Chartered Marketing status maintained by continued professional development

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