Callum W.

I have over 8 years of experience in web and software development with advanced knowledge in building products that perform well at scale. I am passionate about user experience, good design and gettings things right the first time round. I have run my own digital agency for the past 5 years; specializing in building fantastic digital experiences, advanced scalable applications and the infrastructure they run on. In addition to work for our clients, we like to work on our own ideas from time-to-time to stretch our imaginations and abilities. We're working on apps, services and products across a variety of arenas; I have built my own intelligent search engine technologies. Ensuring the user experience is of a high standard is always the most important aspect of my work. From my many years of experience I have found this is key to delivering a successful end product that both the users and the client will love. Not only is this a crucial attribute to my freelancing work but it is also a value I hold close to my heart and I apply it to my own everyday work too. I believe in beautiful, clean layouts and writing very powerful code in it's simplest form - "beauty is simplified complexity".