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$50 USD / hora
Bandera de BRAZIL
distrito federal, brazil
$50 USD / hora
Aquí son las 11:49 p. m.
Se unió el febrero 15, 2021
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Maurício E.

@mauricioestrela

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$50 USD / hora
Bandera de BRAZIL
distrito federal, brazil
$50 USD / hora
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Senior Marketing Strategist

For more than 6 years I’ve been helping businesses create and strengthen their brands, achieve sales growth and have a meaningful impact on society. While I’m specialized in sales funnel and online ads, my skills and experience go beyond that (I provided a list below). To sum up: give me the business problem and I will find you the solution! ? A FEW CLIENTS AND RESULTS DECATHLON: online media planning and management for Switzerland and France, reaching 600% ROA and 244% ROI, almost double from the previous campaign managed inside the company. SUBWAY: media planning and implementation for over 2 years, achieving 20% growth in gross rate in Brazil. BRAZILIAN REATIL CONFEDERATION (Tax Free Day campaign): 2 campaigns in consecutive years (starting the third now). From strategy to implementation, from the first campaign to the second we managed to double the number of participant retailers while also tripling the number of website users during the promotion and achieve 30% growth in unpaid media. It’s a growing competitor to Black Friday. VOLL: mobility B2B startup, for which the marketing strategy not only helped in client growth but earned them a millionaire funding. I also worked with a variety of small / medium businesses from Brazil, Portugal and the US, mostly in education. ⭐️ SKILLS ✅ Brand Creation (from brand platform to visual and verbal identity) ✅ Marketing Strategy (with campaign creation and implementation) ✅ Project Management ✅ Presentations / Pitch creation ✅ B2B Prospecting ✅ Social Media Advertising ✅ Search Engine Advertising ✅ Programmatic Advertising ✅ E-mail Marketing ✅ Content Marketing ✅ Data Analysis (including setup for digital platforms) ✅ Copywriting and Screenwriting (portuguese and english) ✅ Sales Funnel (planning, setup and implementation) ⭐️ TOOLS Ads and Inbound Marketing ✅ Google Ads ✅ Facebook Ads ✅ LinkedIn Ads and B2B prospecting ✅ Taboola and Outbrain ✅ Programmatic Ads (DV 360) ✅ Unbounce ✅ RD Station ✅ MailChimp ✅ Shopify and Wix ✅ Google Analytics ✅ Google Tag Manager Project Management and Design ✅ Monday and Trello ✅ Miro ✅ Figma ✅ Adobe Photoshop ✅ Adobe Ilustrator ✅ Adobe Premiere ✅ Spark AR (filter creation) ✅ Missing something? Ask me ⭐️ MAIN METHODOLOGIES ✅ Branding (full and authorial) ✅ Brand Platform Canvas ✅ Buyer's Journey ✅ Empathy Map ✅ Design Thinking ✅ Sales Funnel ✅ OKR ✅ Missing something? Ask me ? I also have a well-defined process for onboarding, planning, implementation and results reporting. Count on me for your business challenges!

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