THEMES: Adjunct Faculty; Consulting – M&A, Ops & IT, BD; Media – Translation, Voiceovers, Content & Tech Writing
Senior Management Faculty & Corporate Trainer / L&D Professional: 18+Yrs– Corporate Training &
• Management Workshops: Strategic Management, IT Strategy, Marketing Management, Advertising & PR
Media Professional: 18+Yrs – Translations; Communications – Branding & PR, Technical & Content Writing
• Communications: Corporate: Branding & PR, Collaterals, SM Strategy; Individual: Image & Brand Management
Sample Projects:
CLIENT: NESTLE’ Duration: 5 Months
ROLE: Branding & Product Strategist & Leader.
PROJECT: Brand Strategy for (Re) Launch of Nestlé’s Nescafé™ Ready-To-Drink (RTD) Coffee
DESCRIPTION: Developed the Brand Strategy (Business Plan) to promote the (re)launch and growth of Nestlé’s Nescafé RTD (Canned) Coffee.
CLIENT: NABISCO Duration: 5 Months
ROLE: Branding & Product Strategist & Leader.
PROJECT: Market Research & Ad Campaign to (Re) Launch OREO™ (Now part of Cadbury) Cookies
DESCRIPTION:
Conducted Market Research & Crafted the Ad Campaign for the (re)launch and growth of NABISCO’s Oreo™ Cookies
EMPLOYER: TechMahindra Duration: 3 Years
ROLE: Head – FUTURUS™ (TechMahindra’s Innovation Center).
Project: (Internal & External) Launch of FUTURUS™
DESCRIPTION: Crafted and Implemented the Positioning, Branding and Promotion Strategy for FUTURUS™.