Analyze and optimize Google Shopping / Adwords

Google Shopping / analytics optimizing Current technical situation Magento [login to view URL] multistore installation. On 1 install the following webshops [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] Just a few of those webshops are important Feeds We use ‘Mirasvit Advanced Feed manager: [login to view URL] ‘ for creating our feeds. That way we have a few feeds to Google Merchant Center. So starting here the issues are starting as this is not optimized. All products (on our websites around 14.000, in google merchant around 11915 are valid) are together and we have 1 Google Shopping adwords campaign for this. This is working but not ideal. Where do we want to go - Optimized shopping campaigns for different brands (we will explain later) - Make sure that we are not spending too much on cheap products - For the products we think are important we need to be on top of those google shopping results. How to start 1 – You will get access to Google Merchant, Adwords and Analytics to start. Read only to analyze 2 – Analyze our Google Analytics setup for Google adwords and advise in a document what you think we need to change 3 – Analyze Adwords / Merchant, ask us your questions and make document in which you tell us what you think we need to change 4 – Do it, create campaign, make changes. 5 –We will analyze together how it is going and what we can change. Payments I would like to suggest follwong 1 – Amount and payment for the analyzing and creating report on what to change 2 - Amount for the actual making changes and setting up 3 – Rate for weekly checking and optimizing for 3 hours If you think it should be different let me know. If you need more info tell us.