Please send us a logo brief keeping in mind the below questions,
Q1. Type of audience that your logo will communicate to, relate to, i.e. gender (male/female/ transgender)
Q2. What color do you want to keep for which age group, what that color means in your line of business, will it invoke a thought, will it be receptive. (Café Coffee Day Example)
Q3. What segmentation will your brand follow in regards to your name, your brand awareness, what services it will offer to the individual, to celebs, to an organisation, masses, classes, workshops, etc
Q4. Where do you want to see your logo? The application of it. Exhibition Hoarding, banners, packaging, table tents, business cards, rack cards, etc.
Q5. How far are you going to promote your brand post your brand identity creation? Is it going to be digital/print?
Regards,
Priyesh S