PPC Specialist Temp

Essential Duties and Responsibilities • Work collaboratively in team environment with Account Managers and inter-departmentally to ensure deliver of highest quality services and greatest value for our clients • Manage all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy. • Clearly communicate SEO and PPC best practices to other teams & individuals within the organization and how to apply them to our clients’ sites • Analyze keyword costs, ad copy, landing pages, and cost per conversion Identify and inform management of client opportunities, potential risks, and other key issues • Manage PPC campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics • Conduct competitive research on a regular basis • Communicate with clients via ticketing system, phone, or other electronic medium • Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement • Regular internal reporting on client account metrics, billing, and aggregate performance • Monitor and report on campaign performance and continually make improvement recommendations to the Professional Services Team • Properly link AdWords with Webmaster Tools and Google Analytics • Interface regularly with the Strategic Partner Manager at Google • Be in in-house expert on all things PPC/AdWords • We clearly define high standards and expectations and you will be expected to live up to and surpass them every day. • Assist client with questions regarding DNS, domain transfers, and perform basic email trouble-shooting Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and Experience • 6mo’s to 1 year experience in an SEO / PPC account management role overseeing multiple client accounts. • Google AdWords* Certification, mandatory. • Google Analytics* Certification, preferred. *Must have in-depth experience managing campaigns with both platforms. Required Skills and Abilities • Working knowledge of HTML and CSS • Advanced Excel proficiency (pivot tables, vlookup, statistical modeling, etc.) • Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels). • Ability to implement appropriate conversion and analytics tags on client websites. • Solid understanding of SEO practices and implementation. • Able to work independently and efficiently in order to meet organization goals. • Able to deliver high quality work to clients, meeting all deadlines. • Self–motivated, detail oriented team player who can work professionally within a diverse team. • Able to promptly and professionally respond to email and phone calls. • Experience with WYSIWYG editors. • Photoshop, HTML and CSS experience is required. • Understanding of DNS, domain management, and email setup is preferred. • Extreme attention to detail. • Strong analytical, planning and problem-solving skills. • Track record of professionalism and integrity. • Must be able to easily get along with others and be professional in your relationships with co-workers and clients.