Identify and evaluate a market or audience related issue(s) and prepare an appropriate integrated communication action plan, for an organisation or business of your choice -- 2
£20-250 GBP
Terminado
Publicado hace más de 7 años
£20-250 GBP
Pagado a la entrega
1. Select any business or organisation of interest.
2. Carry out desk research to identify issues that currently affect the business or organisation chosen; this may include market trends, market share and so on.
3. Identify the main competitors for a business and/or the key stakeholders that influence the future success of the organisation.
4. Devise a survey methodology to identify appropriate action regarding an organisation, business or brand.
5. Sample at least 10 preferably 20 people (not included in the report), not necessarily previous users of the brand/business/organisation.
6. Devise an appropriate communication action plan in order to improve the position relative to the competition or the public perception.
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