Uk market for optical goods retailing
£20-250 GBP
Pagado a la entrega
Consider the UK market for “optical goods retailing” (glasses, contact lenses etc) and the brands/products within it.
Carry out a PESTEL analysis for this market
Refer to week 04’s lecture for guidance on how to carry out a good PESTEL
Apply a model or theory of consumer buyer behaviour to the purchase decision making process
We have covered some in lectures, or you can look to text books to find one
If it makes it easier for you, you can focus on one element of the market, but if you choose to do this, state that you are doing so
Identify and describe the different ways that this market is/could be segmented.
Note: the way the market IS segmented and how it COULD may be different
In all cases you must fully justify your comments with quality academic referencing.
NB – this market has been selected because there are free market reports available to you on Mintel. Please use them in your answer!
Nº del proyecto: #15824930
Sobre el proyecto
7 freelancers están ofertando un promedio de £135 por este trabajo
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